Projects

Engineering a Competitive UX Analysis for HOKA

HOKA Caleb Maurice UX Performance

Tools: Google BigQuery, SQL, Chrome User Experience Report (CrUX), Looker Studio Link to Data Visualization in Looker Studio: HOKA UX Performance and Competitive Index Link to GitHub Repository: SQL-CrUX-Normalization-Analysis Summary The Core Issue: Despite HOKA’s rapid market growth as a top challenger brand in the sporting goods sector, its digital performance is failing to keep […]

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Marketing Mix Model with Google’s lightweightmmm

Marketing Mix Modelling Project hello@calebmaurice.com Linkedin Github Project Overview Marketing Mix Models (MMM) have become a crucial tool for understanding the incremental impact of marketing channels on business outcomes, and identifying the optimal allocation of media budgets. In the coming years, consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the General Data

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